Background

Holy Foods continues its journey to challenge the fast-food category. This time with three new risotto products: Al Mare (with shrimp, shiitake, and spices), Funghi (vegan and lactose-free), and Cheese (vegetarian). All are gluten-free, without added salt – and ready in just a few minutes.

The Task

Our task was to develop a packaging design that stands out in-store. It needed to signal high quality, yet feel like a natural part of Holy Foods' vibrant range. It was crucial that both new and existing customers could immediately recognize it - but also become curious.

The Solution

We started by giving the word “Risotto” its own identity – hand-drawn and prominent on the front. The color palette was chosen to create elegance without losing energy. We used photos where the bowls match the background to make the food pop, not the packaging. This resulted in a clean and appetizing expression.

The back clarifies preparation in three simple steps, visually illustrated. Nutritional benefits are communicated through an icon-based system - a design principle Holy Foods' customers already recognize.

The Results

A new product line that feels both fresh and familiar. The risotto has made its presence felt on the shelf with a clear attitude, while also strengthening Holy Foods' overall position: nutritious food that is easy to prepare, fun to eat - and hard to forget.