Background

Maria Antonieta aimed to elevate her jellies beyond mere content. It wasn’t just about the flavor, but the experience. The products were intended to feel personal, generous, and worthy of gifting.

The Task

Our mission was to develop a secondary packaging that elevates the jelly jar to the level of a gift. The design needed to be elegant, clear, and enriched with details that convey care.

The Solution

We crafted an envelope-shaped paper sleeve with a cut-out window showcasing the jar's label. It allows visibility while providing a sense of framing. Each flavor received its own color and illustration—hand-drawn and detailed to render the fruit both natural and enticing.

Gold hot stamping adds subtle elegance without feeling over-designed. The iconography is minimalist yet personal, and the whole construction is designed to feel like something you'd eagerly pass on.

Results

Maria Antonieta's jellies received a visual identity that makes them a natural feature on both store shelves and gift tables. A series that sells without needing explanation. And that remains memorable long after the jar is empty.