Background

Gupi e Doces crafts sweets with rich filling and bold flavors. They wanted to make their mark in stores with an expression as generous and impactful as the contents themselves. The name, packaging, and identity needed to speak the same language as the product.

The Task

We were tasked with creating a name and a visual system that feels immediate. Something that conveys craftsmanship, warmth, and personality without being bland or generic. The focus was on making each flavor feel unique while still belonging to the same family.

The Solution

We developed the name Gupi e Doces and built an identity that plays with generosity. The typography is soft yet distinct. The color palette is rich and varied. Illustrations and patterns draw inspiration from the fillings themselves. The details are chosen to convey care and joy. Nothing minimalist. Just maximal in the right way.

The Result

Gupi e Doces now has a packaging series that does the job before anyone has even tasted it. It evokes emotion, creates recognition, and makes the products stand out. Proof of what happens when the expression is as tasteful as the content.