Background

De Marchi is a family-owned company with roots in fresh food since 1942. They wanted to give their fresh pasta a packaging identity that matches the quality of its contents. It needed to feel homemade and genuine - but also sell directly in-store.

The Assignment

We were tasked with creating a design that conveys tradition, care, and taste - without feeling nostalgic or outdated. It needed to visually differentiate the pasta, give it a unique identity within the range, and create a purchase impulse.

The Solution

We developed a design language where contrasts carry the idea. A warm, textured paper look meets cool typography. The pasta varieties are highlighted with clear illustrations on the top. The window shows the contents without filters. It feels honest and inviting.

The typography combines a classic script with a clean sans serif to balance emotion and clarity. Each element is composed to make it easy for the customer to understand what it is - and why it's worth choosing.

Result

De Marchi's fresh pasta now stands on its own. It is seen, felt, and sold. The packaging not only elevates the product - it carries the story. An example of when function, form, and feeling meet at exactly the right level.