Background

Oba Bem Querer launched a juice collection with 100% fruit and no added sugar. The products deserved a packaging that elevates the quality and provides clarity on the shelf.

The Mission

Each juice variant needed a strong individual character. At the same time, the series had to be visually cohesive. The design needed to convey health, flavor, and joy—without clichés—and be easily recognizable.

The Solution

We chose hand-drawn fruit motifs that highlight each ingredient in a playful manner. Color mats and overlapping patterns give each flavor its own identity while keeping the series unified. The typography is simple yet brought to life by the rhythm of the handwriting. It feels both fresh and welcoming.

The label is open to the bottle so that the juice is visible. Each juice is thus its own expression—pure fruit, the right design.

Results

The Oba Bem Querer juices gain immediate attention in the refrigerated section. They stand out by not hiding the contents, by being clear, and by conveying both flavor and personality. It's a design that tastes as much as it communicates.