Background

Atilatte makes yogurt without shortcuts. Glass bottle, short ingredient list, high quality. But the packaging didn't communicate that. They wanted a design as pure as the product itself – and one that could make people choose with their eyes.

The Mission

Our mission was to develop a label that enhances rather than covers. Something that makes the glass bottle feel natural, premium, and relevant - without becoming anonymous.

The Solution

We developed an open label solution that allows insight into the product while creating a clear structure for flavor and content. The typography is minimalistic yet distinctive. The color codes are subtle yet functional. Everything is positioned perfectly, nothing feels out of place.

It's not about doing a lot. It's about doing what is right. When working with a product that is already great, the design should simply reinforce, not overshadow.

Result

Atilatte's yogurt series now feels as natural in its packaging as in its taste. It stands out by not trying too hard. It is proof that understated design can have a strong impact – if you dare to keep it restrained.