Background

Acervo Panelinha is a series of products created by chef Rita Lobo for those passionate about cooking. The hand soaps are crafted with care for both the skin and the kitchen lifestyle. The experience should feel practical and beautiful, with a clear connection to culinary craftsmanship.

The Mission

We were tasked with creating a visual identity for the soaps that conveys quality, emotion, and functionality. The packaging needed to appeal to frequent cooks who consider their hands as a crucial tool. Neither generic nor overly designed – just honest and inviting.

The Solution

The design combines tactile labels with a warm, earthy color palette. Illustrations and typography were chosen to create a sense of calm rather than shouting for attention in stores. The bottle's shape is simple yet distinct, and every detail – from label paper to typographic layout – was selected with its context in mind.

We highlighted the ingredients without letting them overpower the design. Instead, the focus was on the feeling: safety, thoughtfulness, and respect for the craft. The packaging works equally well on a kitchen counter at home as in a professional setting.

Results

Acervo Panelinha has gained a product range that feels as thoughtful as it is beautiful. A reminder that small details – like a hand soap – can enhance the entire brand experience, creating a loyalty that stays in the hands.