Branding
From Flour to Promise
A brand that started with cassava flour grew into something greater. We repositioned Zaya from a single ingredient to an inclusive food brand – with its own typography, new identity, and packaging that speaks all languages.
Kund
Zaya
Kategori
Healthy foods
Leverans
Branding
Utmaning
Zaya began as a cassava flour brand but expanded into a full portfolio of products for individuals with severe allergies and gluten intolerance. The brand challenged the notion that healthy food cannot be delicious. Following an investment in 2024, Zaya needed a new positioning, new identity, and fresh energy.
Målsättning
We aimed to transform Zaya from a niche product to a future-proof brand. The identity needed to become broader and more inclusive without losing its essence. The visual expression was set to evolve with the product line—and succeed across multiple international markets.
Resultat
We removed the cassava illustration from the logo and allowed the crown, previously hidden within the symbol, to become the main element embracing the name. We designed Zaya Sans, a custom typeface entirely in lowercase with rounded endings that nod to the previous logo. The packaging features a clear color system for each flavor and a thoughtfully devised emblem system for product benefits.
Zaya Sans is more than just a typeface – it's a brand statement. The rounded terminals pay homage to the previous logo. Medieval numbers, alternative character pairs, and multilingual support make the font flexible for a growing brand. It is visible in the main brand, in the product name Zaytas, and in all communications – a cohesive design element.
The packaging tells the same story. Emblems highlight the key features of the products – gluten-free, dairy-free, rich in protein – without shouting. Playful illustrations bring the brand world to life, from flour to snacks. Each flavor variant's primary color distinguishes it, while secondary colors visually tie the line together. And throughout, the same message runs: at Zaya, everyone sits at the same table, and no one is left out.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Branding
From Flour to Promise
A brand that started with cassava flour grew into something greater. We repositioned Zaya from a single ingredient to an inclusive food brand – with its own typography, new identity, and packaging that speaks all languages.
Kund
Zaya
Kategori
Healthy foods
Leverans
Branding
Utmaning
Zaya began as a cassava flour brand but expanded into a full portfolio of products for individuals with severe allergies and gluten intolerance. The brand challenged the notion that healthy food cannot be delicious. Following an investment in 2024, Zaya needed a new positioning, new identity, and fresh energy.
Målsättning
We aimed to transform Zaya from a niche product to a future-proof brand. The identity needed to become broader and more inclusive without losing its essence. The visual expression was set to evolve with the product line—and succeed across multiple international markets.
Resultat
We removed the cassava illustration from the logo and allowed the crown, previously hidden within the symbol, to become the main element embracing the name. We designed Zaya Sans, a custom typeface entirely in lowercase with rounded endings that nod to the previous logo. The packaging features a clear color system for each flavor and a thoughtfully devised emblem system for product benefits.
Zaya Sans is more than just a typeface – it's a brand statement. The rounded terminals pay homage to the previous logo. Medieval numbers, alternative character pairs, and multilingual support make the font flexible for a growing brand. It is visible in the main brand, in the product name Zaytas, and in all communications – a cohesive design element.
The packaging tells the same story. Emblems highlight the key features of the products – gluten-free, dairy-free, rich in protein – without shouting. Playful illustrations bring the brand world to life, from flour to snacks. Each flavor variant's primary color distinguishes it, while secondary colors visually tie the line together. And throughout, the same message runs: at Zaya, everyone sits at the same table, and no one is left out.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Branding
From Flour to Promise
A brand that started with cassava flour grew into something greater. We repositioned Zaya from a single ingredient to an inclusive food brand – with its own typography, new identity, and packaging that speaks all languages.
Kund
Zaya
Kategori
Healthy foods
Leverans
Branding
Utmaning
Zaya began as a cassava flour brand but expanded into a full portfolio of products for individuals with severe allergies and gluten intolerance. The brand challenged the notion that healthy food cannot be delicious. Following an investment in 2024, Zaya needed a new positioning, new identity, and fresh energy.
Målsättning
We aimed to transform Zaya from a niche product to a future-proof brand. The identity needed to become broader and more inclusive without losing its essence. The visual expression was set to evolve with the product line—and succeed across multiple international markets.
Resultat
We removed the cassava illustration from the logo and allowed the crown, previously hidden within the symbol, to become the main element embracing the name. We designed Zaya Sans, a custom typeface entirely in lowercase with rounded endings that nod to the previous logo. The packaging features a clear color system for each flavor and a thoughtfully devised emblem system for product benefits.
Zaya Sans is more than just a typeface – it's a brand statement. The rounded terminals pay homage to the previous logo. Medieval numbers, alternative character pairs, and multilingual support make the font flexible for a growing brand. It is visible in the main brand, in the product name Zaytas, and in all communications – a cohesive design element.
The packaging tells the same story. Emblems highlight the key features of the products – gluten-free, dairy-free, rich in protein – without shouting. Playful illustrations bring the brand world to life, from flour to snacks. Each flavor variant's primary color distinguishes it, while secondary colors visually tie the line together. And throughout, the same message runs: at Zaya, everyone sits at the same table, and no one is left out.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.