Design
Breakfast Revolution in Four Formats
Holy Foods has launched its first oatmeal product. We designed packaging for three flavors that can serve as breakfast, a snack, or dessert — with a concept that showcases all the possibilities.

Kund
Heliga Livsmedel
Kategori
Healthy foods
Leverans
Design
Utmaning
Super Oats was a completely new product for Holy Foods. Three flavors with the same core product but entirely different identities. We needed to create a system that communicated the product’s flexibility – the same package could become four entirely different dishes.
Målsättning
We planned to launch Super Oats with packaging that clearly communicated the brand's ambition. The four-in-one concept—porridge, overnight oats, pancakes, and cookies—needed to be immediately understandable. The color scheme had to differentiate the flavors without fragmenting the product family.
Resultat
We designed a custom logo for Super Oats – condensed, friendly, with bold curves. The four-in-one concept is immediately clear from the front. Each flavor received its own color scheme. The back features step-by-step illustrations for preparation. A QR code leads to more recipes.



The Super Oats logo is designed with a compact form and round, friendly features. The letters exude calmness but make a big statement. The four-in-one concept—porridge, overnight oats, pancakes, cookies—serves both as a practical and visual highlight on the front. The ingredients are illustrated with soft textures and dynamic motion that signal energy and vitality.
The color system is bold and cheerful. Strawberry and cranberry achieve a pink-red harmony. Peanut and banana dress in warm golden tones. Chocolate and banana turn into a deep, lively brown. Each color is an invitation to the taste without needing to read the text. The reverse side functions as a small picture cookbook—four dishes, four ways to eat, four reasons to choose Super Oats.


Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Breakfast Revolution in Four Formats
Holy Foods has launched its first oatmeal product. We designed packaging for three flavors that can serve as breakfast, a snack, or dessert — with a concept that showcases all the possibilities.

Kund
Heliga Livsmedel
Kategori
Healthy foods
Leverans
Design
Utmaning
Super Oats was a completely new product for Holy Foods. Three flavors with the same core product but entirely different identities. We needed to create a system that communicated the product’s flexibility – the same package could become four entirely different dishes.
Målsättning
We planned to launch Super Oats with packaging that clearly communicated the brand's ambition. The four-in-one concept—porridge, overnight oats, pancakes, and cookies—needed to be immediately understandable. The color scheme had to differentiate the flavors without fragmenting the product family.
Resultat
We designed a custom logo for Super Oats – condensed, friendly, with bold curves. The four-in-one concept is immediately clear from the front. Each flavor received its own color scheme. The back features step-by-step illustrations for preparation. A QR code leads to more recipes.



The Super Oats logo is designed with a compact form and round, friendly features. The letters exude calmness but make a big statement. The four-in-one concept—porridge, overnight oats, pancakes, cookies—serves both as a practical and visual highlight on the front. The ingredients are illustrated with soft textures and dynamic motion that signal energy and vitality.
The color system is bold and cheerful. Strawberry and cranberry achieve a pink-red harmony. Peanut and banana dress in warm golden tones. Chocolate and banana turn into a deep, lively brown. Each color is an invitation to the taste without needing to read the text. The reverse side functions as a small picture cookbook—four dishes, four ways to eat, four reasons to choose Super Oats.


Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Breakfast Revolution in Four Formats
Holy Foods has launched its first oatmeal product. We designed packaging for three flavors that can serve as breakfast, a snack, or dessert — with a concept that showcases all the possibilities.

Kund
Heliga Livsmedel
Kategori
Healthy foods
Leverans
Design
Utmaning
Super Oats was a completely new product for Holy Foods. Three flavors with the same core product but entirely different identities. We needed to create a system that communicated the product’s flexibility – the same package could become four entirely different dishes.
Målsättning
We planned to launch Super Oats with packaging that clearly communicated the brand's ambition. The four-in-one concept—porridge, overnight oats, pancakes, and cookies—needed to be immediately understandable. The color scheme had to differentiate the flavors without fragmenting the product family.
Resultat
We designed a custom logo for Super Oats – condensed, friendly, with bold curves. The four-in-one concept is immediately clear from the front. Each flavor received its own color scheme. The back features step-by-step illustrations for preparation. A QR code leads to more recipes.



The Super Oats logo is designed with a compact form and round, friendly features. The letters exude calmness but make a big statement. The four-in-one concept—porridge, overnight oats, pancakes, cookies—serves both as a practical and visual highlight on the front. The ingredients are illustrated with soft textures and dynamic motion that signal energy and vitality.
The color system is bold and cheerful. Strawberry and cranberry achieve a pink-red harmony. Peanut and banana dress in warm golden tones. Chocolate and banana turn into a deep, lively brown. Each color is an invitation to the taste without needing to read the text. The reverse side functions as a small picture cookbook—four dishes, four ways to eat, four reasons to choose Super Oats.


Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.

