Design
Fruit Without Clichés
Five juices. 100% fruit. Zero added sugar. Our mission: to create packaging that matches the quality—without falling into the same trap as everyone else.
Kund
Oba Fresh Produce
Kategori
Beverages & Food
Leverans
Design
Utmaning
Oba Hortifruitis juices are made from 100% fruit with no added sugar, crafted as premium products deserving equally premium packaging. With five distinct flavors, each variant required a strong individual identity, while ensuring the entire range is perceived as a cohesive family.
Målsättning
We aimed to break away from the conventional fruit photography that dominates the category. The design was intended to convey health and freshness without clichés, stand out on the shelf, and reflect the brand's distinctive energy. Each flavor needed immediate recognition.
Resultat
We replaced traditional fruit images with simplified illustrations enriched with intricate patterns. Each flavor was given its own visual layer for uniqueness, while a cohesive color palette unified the line. The result is packaging that is both distinctive and coherent—and truly stands out in the refrigerated display.
The illustrations became the cornerstone of the project. Instead of photographs, we broke down each fruit to its visual essence and then reconstructed it with layers of patterns and textures. The result is something that feels modern and vibrant, without losing its connection to the ingredient. Each flavor was given its own pattern universe that could be varied without breaking the design language. The color palette was chosen to be intense and immediate. Each package should be able to capture attention from any angle on the shelf. The unique color combinations follow the fruit’s own palette but elevate it to something unexpected. The final result is a product line that feels premium, healthy, and modern – just like the contents.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Fruit Without Clichés
Five juices. 100% fruit. Zero added sugar. Our mission: to create packaging that matches the quality—without falling into the same trap as everyone else.
Kund
Oba Fresh Produce
Kategori
Beverages & Food
Leverans
Design
Utmaning
Oba Hortifruitis juices are made from 100% fruit with no added sugar, crafted as premium products deserving equally premium packaging. With five distinct flavors, each variant required a strong individual identity, while ensuring the entire range is perceived as a cohesive family.
Målsättning
We aimed to break away from the conventional fruit photography that dominates the category. The design was intended to convey health and freshness without clichés, stand out on the shelf, and reflect the brand's distinctive energy. Each flavor needed immediate recognition.
Resultat
We replaced traditional fruit images with simplified illustrations enriched with intricate patterns. Each flavor was given its own visual layer for uniqueness, while a cohesive color palette unified the line. The result is packaging that is both distinctive and coherent—and truly stands out in the refrigerated display.
The illustrations became the cornerstone of the project. Instead of photographs, we broke down each fruit to its visual essence and then reconstructed it with layers of patterns and textures. The result is something that feels modern and vibrant, without losing its connection to the ingredient. Each flavor was given its own pattern universe that could be varied without breaking the design language. The color palette was chosen to be intense and immediate. Each package should be able to capture attention from any angle on the shelf. The unique color combinations follow the fruit’s own palette but elevate it to something unexpected. The final result is a product line that feels premium, healthy, and modern – just like the contents.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Fruit Without Clichés
Five juices. 100% fruit. Zero added sugar. Our mission: to create packaging that matches the quality—without falling into the same trap as everyone else.
Kund
Oba Fresh Produce
Kategori
Beverages & Food
Leverans
Design
Utmaning
Oba Hortifruitis juices are made from 100% fruit with no added sugar, crafted as premium products deserving equally premium packaging. With five distinct flavors, each variant required a strong individual identity, while ensuring the entire range is perceived as a cohesive family.
Målsättning
We aimed to break away from the conventional fruit photography that dominates the category. The design was intended to convey health and freshness without clichés, stand out on the shelf, and reflect the brand's distinctive energy. Each flavor needed immediate recognition.
Resultat
We replaced traditional fruit images with simplified illustrations enriched with intricate patterns. Each flavor was given its own visual layer for uniqueness, while a cohesive color palette unified the line. The result is packaging that is both distinctive and coherent—and truly stands out in the refrigerated display.
The illustrations became the cornerstone of the project. Instead of photographs, we broke down each fruit to its visual essence and then reconstructed it with layers of patterns and textures. The result is something that feels modern and vibrant, without losing its connection to the ingredient. Each flavor was given its own pattern universe that could be varied without breaking the design language. The color palette was chosen to be intense and immediate. Each package should be able to capture attention from any angle on the shelf. The unique color combinations follow the fruit’s own palette but elevate it to something unexpected. The final result is a product line that feels premium, healthy, and modern – just like the contents.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.