Maria Antonieta - small jars with a big impact
Maria Antonieta - small jars with a big impact
Written by
Ryan
2my reading time
2my reading time
2my reading time
Jelly is not something people typically talk about. But Marie Antoinette wanted something more. We created a packaging that elevates each jar into something you gladly gift and remember.
Jelly is not something people typically talk about. But Marie Antoinette wanted something more. We created a packaging that elevates each jar into something you gladly gift and remember.
Jelly is not something people typically talk about. But Marie Antoinette wanted something more. We created a packaging that elevates each jar into something you gladly gift and remember.
In this article:
In this article:
In this article:
Section
Section
Section
Background
Maria Antonieta aimed to elevate her jellies beyond mere content. It wasn’t just about the flavor, but the experience. The products were intended to feel personal, generous, and worthy of gifting.
The Task
Our mission was to develop a secondary packaging that elevates the jelly jar to the level of a gift. The design needed to be elegant, clear, and enriched with details that convey care.
The Solution
We crafted an envelope-shaped paper sleeve with a cut-out window showcasing the jar's label. It allows visibility while providing a sense of framing. Each flavor received its own color and illustration—hand-drawn and detailed to render the fruit both natural and enticing.
Gold hot stamping adds subtle elegance without feeling over-designed. The iconography is minimalist yet personal, and the whole construction is designed to feel like something you'd eagerly pass on.
Results
Maria Antonieta's jellies received a visual identity that makes them a natural feature on both store shelves and gift tables. A series that sells without needing explanation. And that remains memorable long after the jar is empty.
Background
Maria Antonieta aimed to elevate her jellies beyond mere content. It wasn’t just about the flavor, but the experience. The products were intended to feel personal, generous, and worthy of gifting.
The Task
Our mission was to develop a secondary packaging that elevates the jelly jar to the level of a gift. The design needed to be elegant, clear, and enriched with details that convey care.
The Solution
We crafted an envelope-shaped paper sleeve with a cut-out window showcasing the jar's label. It allows visibility while providing a sense of framing. Each flavor received its own color and illustration—hand-drawn and detailed to render the fruit both natural and enticing.
Gold hot stamping adds subtle elegance without feeling over-designed. The iconography is minimalist yet personal, and the whole construction is designed to feel like something you'd eagerly pass on.
Results
Maria Antonieta's jellies received a visual identity that makes them a natural feature on both store shelves and gift tables. A series that sells without needing explanation. And that remains memorable long after the jar is empty.
Background
Maria Antonieta aimed to elevate her jellies beyond mere content. It wasn’t just about the flavor, but the experience. The products were intended to feel personal, generous, and worthy of gifting.
The Task
Our mission was to develop a secondary packaging that elevates the jelly jar to the level of a gift. The design needed to be elegant, clear, and enriched with details that convey care.
The Solution
We crafted an envelope-shaped paper sleeve with a cut-out window showcasing the jar's label. It allows visibility while providing a sense of framing. Each flavor received its own color and illustration—hand-drawn and detailed to render the fruit both natural and enticing.
Gold hot stamping adds subtle elegance without feeling over-designed. The iconography is minimalist yet personal, and the whole construction is designed to feel like something you'd eagerly pass on.
Results
Maria Antonieta's jellies received a visual identity that makes them a natural feature on both store shelves and gift tables. A series that sells without needing explanation. And that remains memorable long after the jar is empty.
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Book a meeting with us and see how we can drive your growth and strengthen your brand.
Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.