Design
Protein pasta for a new generation
Holy Soup expands its product range. We took protein pasta from niche to a favorite dish among the youth. Gluten-free. No added salt. Pure and delicious.
Kund
Holy Soup
Kategori
Healthy foods
Leverans
Design
Utmaning
Holy Soup had achieved success with their dehydrated soup. Now, they aimed to enter the pasta aisle with a focus on protein. Three distinctly different flavors, each with their own personality. We needed to extend the visual language of the soup range without being repetitive.
Målsättning
We aimed to create packaging that resonated with the vibrant color universe of the soup series while giving the pasta its own identity. The target audience was young, active, and eager for convenient, nutritious food. The design needed to convey: this is not dull health food – this is food that gives back.
Resultat
We extended the color palette from our soups into the pasta series. Each flavor was given its own powerful color scheme. The typography became bold and charismatic – Mac Alfredo, Mac Cheese, Mac Xicano already tell you what you're getting. Photographs showcase the finished dish in all its creamy glory. Icons explain why this is different from ordinary pasta.
HolyMac comprises three completely different dishes within the same product family. Mac Alfredo is the white, creamy version with cream and classic elegance. Mac Cheese is the modern, fresher counterpart to childhood favorites—now packed with protein. Mac Xicano transports you to Mexico with a red bell pepper sauce and warmth. The colors are vibrant and joyful.
Photographs depict real food that looks delicious. The typography is clear, stating what it is without whispering. Icons on the page indicate gluten-free, no added salt, low sodium content, and high protein content. It is information design for a generation that seeks to know exactly what they are eating and why.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Protein pasta for a new generation
Holy Soup expands its product range. We took protein pasta from niche to a favorite dish among the youth. Gluten-free. No added salt. Pure and delicious.
Kund
Holy Soup
Kategori
Healthy foods
Leverans
Design
Utmaning
Holy Soup had achieved success with their dehydrated soup. Now, they aimed to enter the pasta aisle with a focus on protein. Three distinctly different flavors, each with their own personality. We needed to extend the visual language of the soup range without being repetitive.
Målsättning
We aimed to create packaging that resonated with the vibrant color universe of the soup series while giving the pasta its own identity. The target audience was young, active, and eager for convenient, nutritious food. The design needed to convey: this is not dull health food – this is food that gives back.
Resultat
We extended the color palette from our soups into the pasta series. Each flavor was given its own powerful color scheme. The typography became bold and charismatic – Mac Alfredo, Mac Cheese, Mac Xicano already tell you what you're getting. Photographs showcase the finished dish in all its creamy glory. Icons explain why this is different from ordinary pasta.
HolyMac comprises three completely different dishes within the same product family. Mac Alfredo is the white, creamy version with cream and classic elegance. Mac Cheese is the modern, fresher counterpart to childhood favorites—now packed with protein. Mac Xicano transports you to Mexico with a red bell pepper sauce and warmth. The colors are vibrant and joyful.
Photographs depict real food that looks delicious. The typography is clear, stating what it is without whispering. Icons on the page indicate gluten-free, no added salt, low sodium content, and high protein content. It is information design for a generation that seeks to know exactly what they are eating and why.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Design
Protein pasta for a new generation
Holy Soup expands its product range. We took protein pasta from niche to a favorite dish among the youth. Gluten-free. No added salt. Pure and delicious.
Kund
Holy Soup
Kategori
Healthy foods
Leverans
Design
Utmaning
Holy Soup had achieved success with their dehydrated soup. Now, they aimed to enter the pasta aisle with a focus on protein. Three distinctly different flavors, each with their own personality. We needed to extend the visual language of the soup range without being repetitive.
Målsättning
We aimed to create packaging that resonated with the vibrant color universe of the soup series while giving the pasta its own identity. The target audience was young, active, and eager for convenient, nutritious food. The design needed to convey: this is not dull health food – this is food that gives back.
Resultat
We extended the color palette from our soups into the pasta series. Each flavor was given its own powerful color scheme. The typography became bold and charismatic – Mac Alfredo, Mac Cheese, Mac Xicano already tell you what you're getting. Photographs showcase the finished dish in all its creamy glory. Icons explain why this is different from ordinary pasta.
HolyMac comprises three completely different dishes within the same product family. Mac Alfredo is the white, creamy version with cream and classic elegance. Mac Cheese is the modern, fresher counterpart to childhood favorites—now packed with protein. Mac Xicano transports you to Mexico with a red bell pepper sauce and warmth. The colors are vibrant and joyful.
Photographs depict real food that looks delicious. The typography is clear, stating what it is without whispering. Icons on the page indicate gluten-free, no added salt, low sodium content, and high protein content. It is information design for a generation that seeks to know exactly what they are eating and why.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.