Gupi and Sweets - genuine flavor, distinct personality
Gupi and Sweets - genuine flavor, distinct personality
Written by
Ryan
2my reading time
2my reading time
2my reading time
No half-hearted fillings. Just genuine flavors that linger. For Gupi e Doces, we crafted an identity and packaging that matches the explosive character of their sweets. Direct and to the point. Straight to the heart.
No half-hearted fillings. Just genuine flavors that linger. For Gupi e Doces, we crafted an identity and packaging that matches the explosive character of their sweets. Direct and to the point. Straight to the heart.
No half-hearted fillings. Just genuine flavors that linger. For Gupi e Doces, we crafted an identity and packaging that matches the explosive character of their sweets. Direct and to the point. Straight to the heart.
In this article:
In this article:
In this article:
Section
Section
Section
Background
Gupi e Doces crafts sweets with rich filling and bold flavors. They wanted to make their mark in stores with an expression as generous and impactful as the contents themselves. The name, packaging, and identity needed to speak the same language as the product.
The Task
We were tasked with creating a name and a visual system that feels immediate. Something that conveys craftsmanship, warmth, and personality without being bland or generic. The focus was on making each flavor feel unique while still belonging to the same family.
The Solution
We developed the name Gupi e Doces and built an identity that plays with generosity. The typography is soft yet distinct. The color palette is rich and varied. Illustrations and patterns draw inspiration from the fillings themselves. The details are chosen to convey care and joy. Nothing minimalist. Just maximal in the right way.
The Result
Gupi e Doces now has a packaging series that does the job before anyone has even tasted it. It evokes emotion, creates recognition, and makes the products stand out. Proof of what happens when the expression is as tasteful as the content.
Background
Gupi e Doces crafts sweets with rich filling and bold flavors. They wanted to make their mark in stores with an expression as generous and impactful as the contents themselves. The name, packaging, and identity needed to speak the same language as the product.
The Task
We were tasked with creating a name and a visual system that feels immediate. Something that conveys craftsmanship, warmth, and personality without being bland or generic. The focus was on making each flavor feel unique while still belonging to the same family.
The Solution
We developed the name Gupi e Doces and built an identity that plays with generosity. The typography is soft yet distinct. The color palette is rich and varied. Illustrations and patterns draw inspiration from the fillings themselves. The details are chosen to convey care and joy. Nothing minimalist. Just maximal in the right way.
The Result
Gupi e Doces now has a packaging series that does the job before anyone has even tasted it. It evokes emotion, creates recognition, and makes the products stand out. Proof of what happens when the expression is as tasteful as the content.
Background
Gupi e Doces crafts sweets with rich filling and bold flavors. They wanted to make their mark in stores with an expression as generous and impactful as the contents themselves. The name, packaging, and identity needed to speak the same language as the product.
The Task
We were tasked with creating a name and a visual system that feels immediate. Something that conveys craftsmanship, warmth, and personality without being bland or generic. The focus was on making each flavor feel unique while still belonging to the same family.
The Solution
We developed the name Gupi e Doces and built an identity that plays with generosity. The typography is soft yet distinct. The color palette is rich and varied. Illustrations and patterns draw inspiration from the fillings themselves. The details are chosen to convey care and joy. Nothing minimalist. Just maximal in the right way.
The Result
Gupi e Doces now has a packaging series that does the job before anyone has even tasted it. It evokes emotion, creates recognition, and makes the products stand out. Proof of what happens when the expression is as tasteful as the content.
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Book a meeting with us and see how we can drive your growth and strengthen your brand.
Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.