Mrs. Stroopwafel - an aromatic snack that captures attention
Mrs. Stroopwafel - an aromatic snack that captures attention
Written by
Ryan
2my reading time
2my reading time
2my reading time
Certain snacks make an impression. Frau Stroopwafel is one of them. We crafted a visual identity that captivates and engages even before the first bite. A design that attracts, evokes curiosity, and maintains elegance in the store environment.
Certain snacks make an impression. Frau Stroopwafel is one of them. We crafted a visual identity that captivates and engages even before the first bite. A design that attracts, evokes curiosity, and maintains elegance in the store environment.
Certain snacks make an impression. Frau Stroopwafel is one of them. We crafted a visual identity that captivates and engages even before the first bite. A design that attracts, evokes curiosity, and maintains elegance in the store environment.
In this article:
In this article:
In this article:
Section
Section
Section
Background
Frau launches authentic European-origin stroopwafels, filled with caramel and crafted to make an impression. They are set to be sold in vibrant in-store kitchens where both scent and design play crucial roles.
The Mission
We were tasked with visually representing the product. The design was to establish presence in noisy environments and convey a sense of authenticity, quality, and joy – in a playful yet credible manner.
The Solution
We crafted an identity with detailed illustrations that tell the story behind the stroopwafel. The typography draws elegance from European serifs, while the color palette is vibrant and youthful. The result is a design language that sparks curiosity and puts the product on the map.
The design was applied to packaging, kiosk signs, and in-store visual communication – all aimed at attracting both scent and sight. The colors stand out and signal a modern interpretation of a classic.
The Results
Frau Stroopwafel has been given a new visual life. The design entices more people to pause, smell, and pick it up. By connecting a clear emotion to the product, we have helped the brand do more with less and increase engagement in the sales environment.
Background
Frau launches authentic European-origin stroopwafels, filled with caramel and crafted to make an impression. They are set to be sold in vibrant in-store kitchens where both scent and design play crucial roles.
The Mission
We were tasked with visually representing the product. The design was to establish presence in noisy environments and convey a sense of authenticity, quality, and joy – in a playful yet credible manner.
The Solution
We crafted an identity with detailed illustrations that tell the story behind the stroopwafel. The typography draws elegance from European serifs, while the color palette is vibrant and youthful. The result is a design language that sparks curiosity and puts the product on the map.
The design was applied to packaging, kiosk signs, and in-store visual communication – all aimed at attracting both scent and sight. The colors stand out and signal a modern interpretation of a classic.
The Results
Frau Stroopwafel has been given a new visual life. The design entices more people to pause, smell, and pick it up. By connecting a clear emotion to the product, we have helped the brand do more with less and increase engagement in the sales environment.
Background
Frau launches authentic European-origin stroopwafels, filled with caramel and crafted to make an impression. They are set to be sold in vibrant in-store kitchens where both scent and design play crucial roles.
The Mission
We were tasked with visually representing the product. The design was to establish presence in noisy environments and convey a sense of authenticity, quality, and joy – in a playful yet credible manner.
The Solution
We crafted an identity with detailed illustrations that tell the story behind the stroopwafel. The typography draws elegance from European serifs, while the color palette is vibrant and youthful. The result is a design language that sparks curiosity and puts the product on the map.
The design was applied to packaging, kiosk signs, and in-store visual communication – all aimed at attracting both scent and sight. The colors stand out and signal a modern interpretation of a classic.
The Results
Frau Stroopwafel has been given a new visual life. The design entices more people to pause, smell, and pick it up. By connecting a clear emotion to the product, we have helped the brand do more with less and increase engagement in the sales environment.
Ready to elevate your brand to new heights?
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Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.
Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.