Challenge

To strengthen its position in a rapidly changing market, FACE Stockholm needed a brand refresh that maintained their Scandinavian aesthetic while also developing a modern and user-friendly e-commerce platform. The challenge was to balance the classic and the contemporary – to attract new customers without losing the loyal ones.

Solution

Sparkly created a completely new brand identity and an optimized e-commerce solution that positions FACE Stockholm as both iconic and innovative in beauty.

Modern Identity

We updated FACE Stockholm’s logo, color palette, and typography. The new visual identity retains the brand's minimalist, Scandinavian roots but brings a fresh feel that appeals to today’s customers. To ensure long-term consistency and recognition, we developed detailed graphic guidelines covering everything from packaging to digital design.

UX/UI Design for E-commerce

We designed a new e-commerce platform with a focus on simplicity, inspiration, and mobile adaptation. The intuitive user experience makes it easy for customers to find and purchase products, with features like optimized product navigation, personalized recommendations, and a streamlined checkout. The platform is built to handle high traffic and improve conversions.

Optimized Customer Journey and SEO Strategy

We enhanced the entire customer journey, from landing pages to checkout, to reduce friction and increase completions. Simultaneously, we implemented an SEO strategy that boosts FACE Stockholm’s visibility in search results and attracts new customers searching for quality beauty products online.

Results

The new brand identity and e-commerce solution have delivered strong and measurable results for FACE Stockholm:

• +40% increase in conversion rate

  The new, intuitive e-commerce platform has improved the shopping experience and led to more completions.

• +35% increased traffic from organic searches

  Thanks to SEO optimization and enhanced user-friendliness, FACE Stockholm has attracted more customers via search engines.

“Sparkly has given us a brand identity and e-commerce platform that truly takes FACE Stockholm to the next level. Our customers love it!”