De Marchi Fresh Pasta - Genuine Sensation and Clear Impact
De Marchi Fresh Pasta - Genuine Sensation and Clear Impact
Written by
Ryan
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2my reading time
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When it smells homemade but the packaging needs to deliver on the shelf, something happens. For De Marchi, we created a pasta series that feels authentic, showcases character, and immediately attracts.
When it smells homemade but the packaging needs to deliver on the shelf, something happens. For De Marchi, we created a pasta series that feels authentic, showcases character, and immediately attracts.
When it smells homemade but the packaging needs to deliver on the shelf, something happens. For De Marchi, we created a pasta series that feels authentic, showcases character, and immediately attracts.
In this article:
In this article:
In this article:
Section
Section
Section
Background
De Marchi is a family-owned company with roots in fresh food since 1942. They wanted to give their fresh pasta a packaging identity that matches the quality of its contents. It needed to feel homemade and genuine - but also sell directly in-store.
The Assignment
We were tasked with creating a design that conveys tradition, care, and taste - without feeling nostalgic or outdated. It needed to visually differentiate the pasta, give it a unique identity within the range, and create a purchase impulse.
The Solution
We developed a design language where contrasts carry the idea. A warm, textured paper look meets cool typography. The pasta varieties are highlighted with clear illustrations on the top. The window shows the contents without filters. It feels honest and inviting.
The typography combines a classic script with a clean sans serif to balance emotion and clarity. Each element is composed to make it easy for the customer to understand what it is - and why it's worth choosing.
Result
De Marchi's fresh pasta now stands on its own. It is seen, felt, and sold. The packaging not only elevates the product - it carries the story. An example of when function, form, and feeling meet at exactly the right level.
Background
De Marchi is a family-owned company with roots in fresh food since 1942. They wanted to give their fresh pasta a packaging identity that matches the quality of its contents. It needed to feel homemade and genuine - but also sell directly in-store.
The Assignment
We were tasked with creating a design that conveys tradition, care, and taste - without feeling nostalgic or outdated. It needed to visually differentiate the pasta, give it a unique identity within the range, and create a purchase impulse.
The Solution
We developed a design language where contrasts carry the idea. A warm, textured paper look meets cool typography. The pasta varieties are highlighted with clear illustrations on the top. The window shows the contents without filters. It feels honest and inviting.
The typography combines a classic script with a clean sans serif to balance emotion and clarity. Each element is composed to make it easy for the customer to understand what it is - and why it's worth choosing.
Result
De Marchi's fresh pasta now stands on its own. It is seen, felt, and sold. The packaging not only elevates the product - it carries the story. An example of when function, form, and feeling meet at exactly the right level.
Background
De Marchi is a family-owned company with roots in fresh food since 1942. They wanted to give their fresh pasta a packaging identity that matches the quality of its contents. It needed to feel homemade and genuine - but also sell directly in-store.
The Assignment
We were tasked with creating a design that conveys tradition, care, and taste - without feeling nostalgic or outdated. It needed to visually differentiate the pasta, give it a unique identity within the range, and create a purchase impulse.
The Solution
We developed a design language where contrasts carry the idea. A warm, textured paper look meets cool typography. The pasta varieties are highlighted with clear illustrations on the top. The window shows the contents without filters. It feels honest and inviting.
The typography combines a classic script with a clean sans serif to balance emotion and clarity. Each element is composed to make it easy for the customer to understand what it is - and why it's worth choosing.
Result
De Marchi's fresh pasta now stands on its own. It is seen, felt, and sold. The packaging not only elevates the product - it carries the story. An example of when function, form, and feeling meet at exactly the right level.
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Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.
Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.