Challenge

How can a brand identity be updated to preserve the company's local credibility while also attracting new customers? Mäklarhuset Åland needed a design language that reflects security, quality, and local expertise. The goal was to create a cohesive visual identity that could intrigue both potential home buyers and sellers.

Solution

Sparkly developed an entirely new branding strategy and identity that combine local anchorage with a modern, professional image. Through carefully creative and strategic efforts, we have created a platform that strengthens Mäklarhuset Åland's brand over time.

Visual Expression

We designed a new logo, color palette, and typography that harmonize with the brand's core values: security, quality, and local knowledge. The logo is simple yet elegant, signaling both professionalism and accessibility. The color palette is calm and harmonious to reflect security—a feeling central to the target audience.

Graphic Guidelines

Long-term success requires consistency. Therefore, we created detailed graphic guidelines that define how the logo, colors, fonts, and other visual elements should be used. This ensures recognizable and cohesive communication, whether in digital channels, advertisements, or printed material.

Imagery

Our image strategy highlighted Åland's unique nature and homes in harmony with the surroundings. Photographs and illustrations emphasize local charm and strengthen the company's grounding in the area. The iconography was designed to be modern yet subtle, enhancing the sleek impression.

Results

The new brand identity has already produced positive results for Mäklarhuset Åland and helped them strengthen their market position.

1. Improved Visibility
   Mäklarhuset Åland now has a recognizable and cohesive visual identity that makes them stand out in both digital and physical environments.

2. Enhanced Credibility
   The professional and cohesive design signals quality and security, which has strengthened customer trust in the company.

3. Effective Communication
   With the new graphic guidelines, the company can communicate consistently across all channels, enhancing their long-term brand-building efforts.

Sparkly immediately understood our vision and created a modern brand identity that truly captures the essence of our company. We couldn't be more satisfied!

Case