Atilatte yogurt - Simplicity that stands out
Atilatte yogurt - Simplicity that stands out
Written by
Ryan
2my reading time
2my reading time
2my reading time
How do you make something so pure and simple that it still leaves a lasting impression? For Atilatte, we created an expression where the product speaks for itself, without shouting. A design that feels intuitive in hand and stands out clearly on the shelf.
How do you make something so pure and simple that it still leaves a lasting impression? For Atilatte, we created an expression where the product speaks for itself, without shouting. A design that feels intuitive in hand and stands out clearly on the shelf.
How do you make something so pure and simple that it still leaves a lasting impression? For Atilatte, we created an expression where the product speaks for itself, without shouting. A design that feels intuitive in hand and stands out clearly on the shelf.
In this article:
In this article:
In this article:
Section
Section
Section
Background
Atilatte makes yogurt without shortcuts. Glass bottle, short ingredient list, high quality. But the packaging didn't communicate that. They wanted a design as pure as the product itself – and one that could make people choose with their eyes.
The Mission
Our mission was to develop a label that enhances rather than covers. Something that makes the glass bottle feel natural, premium, and relevant - without becoming anonymous.
The Solution
We developed an open label solution that allows insight into the product while creating a clear structure for flavor and content. The typography is minimalistic yet distinctive. The color codes are subtle yet functional. Everything is positioned perfectly, nothing feels out of place.
It's not about doing a lot. It's about doing what is right. When working with a product that is already great, the design should simply reinforce, not overshadow.
Result
Atilatte's yogurt series now feels as natural in its packaging as in its taste. It stands out by not trying too hard. It is proof that understated design can have a strong impact – if you dare to keep it restrained.
Background
Atilatte makes yogurt without shortcuts. Glass bottle, short ingredient list, high quality. But the packaging didn't communicate that. They wanted a design as pure as the product itself – and one that could make people choose with their eyes.
The Mission
Our mission was to develop a label that enhances rather than covers. Something that makes the glass bottle feel natural, premium, and relevant - without becoming anonymous.
The Solution
We developed an open label solution that allows insight into the product while creating a clear structure for flavor and content. The typography is minimalistic yet distinctive. The color codes are subtle yet functional. Everything is positioned perfectly, nothing feels out of place.
It's not about doing a lot. It's about doing what is right. When working with a product that is already great, the design should simply reinforce, not overshadow.
Result
Atilatte's yogurt series now feels as natural in its packaging as in its taste. It stands out by not trying too hard. It is proof that understated design can have a strong impact – if you dare to keep it restrained.
Background
Atilatte makes yogurt without shortcuts. Glass bottle, short ingredient list, high quality. But the packaging didn't communicate that. They wanted a design as pure as the product itself – and one that could make people choose with their eyes.
The Mission
Our mission was to develop a label that enhances rather than covers. Something that makes the glass bottle feel natural, premium, and relevant - without becoming anonymous.
The Solution
We developed an open label solution that allows insight into the product while creating a clear structure for flavor and content. The typography is minimalistic yet distinctive. The color codes are subtle yet functional. Everything is positioned perfectly, nothing feels out of place.
It's not about doing a lot. It's about doing what is right. When working with a product that is already great, the design should simply reinforce, not overshadow.
Result
Atilatte's yogurt series now feels as natural in its packaging as in its taste. It stands out by not trying too hard. It is proof that understated design can have a strong impact – if you dare to keep it restrained.
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Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.
Ready to elevate your brand?
Book a meeting with us and see how we can drive your growth and strengthen your brand.