Branding
A New Dairy Tradition
A family-owned business with roots in 1970s milk production. Changing times called for a new expression. We provided Atilatte with an identity that honors tradition and stands out on the shelf.
Kund
Atilatte
Kategori
Dairy & Food Products
Leverans
Branding
Utmaning
Atilatte is a family-run dairy company that has been producing milk since the 1970s. Over time, the product range expanded to include yogurt, sour milk, and cream. However, the brand's visual identity had not kept up. Atilatte required a complete overhaul of its positioning and packaging.
Målsättning
We set out to create a brand and packaging design that reflected Atilatte's quality and transparency in production. The design needed to perform in a highly competitive category, be recognizable from a distance, and at the same time, communicate the care put into each product.
Resultat
We proposed transparent packaging that highlights the quality of the product. Hand-drawn illustrations in a vintage style convey the same care as the production process. Bold colors ensure the packaging stands out on store shelves. Collaborating with suppliers, we developed a new bottle shape—shrink film on square bottles became an innovation in the category.
Every design decision was tied back to Atilatte's core values: authenticity, quality, and tradition. The hand-drawn illustrations with their vintage feel tell the story of the craftsmanship behind the products and the long dairy tradition. Transparent packaging became a design approach that shows exactly what the consumer gets—no hidden agenda, just pure yogurt. Bold colors distinguish the flavor variants and capture attention in the refrigerated section. For the light products, we added stripes that both differentiate and bring the packaging to life. The square bottle shape with shrink film was a novelty in the category, creating a distinct competitive advantage in-store. The combination of tradition in expression and innovation in format became Atilatte's new signature.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Branding
A New Dairy Tradition
A family-owned business with roots in 1970s milk production. Changing times called for a new expression. We provided Atilatte with an identity that honors tradition and stands out on the shelf.
Kund
Atilatte
Kategori
Dairy & Food Products
Leverans
Branding
Utmaning
Atilatte is a family-run dairy company that has been producing milk since the 1970s. Over time, the product range expanded to include yogurt, sour milk, and cream. However, the brand's visual identity had not kept up. Atilatte required a complete overhaul of its positioning and packaging.
Målsättning
We set out to create a brand and packaging design that reflected Atilatte's quality and transparency in production. The design needed to perform in a highly competitive category, be recognizable from a distance, and at the same time, communicate the care put into each product.
Resultat
We proposed transparent packaging that highlights the quality of the product. Hand-drawn illustrations in a vintage style convey the same care as the production process. Bold colors ensure the packaging stands out on store shelves. Collaborating with suppliers, we developed a new bottle shape—shrink film on square bottles became an innovation in the category.
Every design decision was tied back to Atilatte's core values: authenticity, quality, and tradition. The hand-drawn illustrations with their vintage feel tell the story of the craftsmanship behind the products and the long dairy tradition. Transparent packaging became a design approach that shows exactly what the consumer gets—no hidden agenda, just pure yogurt. Bold colors distinguish the flavor variants and capture attention in the refrigerated section. For the light products, we added stripes that both differentiate and bring the packaging to life. The square bottle shape with shrink film was a novelty in the category, creating a distinct competitive advantage in-store. The combination of tradition in expression and innovation in format became Atilatte's new signature.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Branding
A New Dairy Tradition
A family-owned business with roots in 1970s milk production. Changing times called for a new expression. We provided Atilatte with an identity that honors tradition and stands out on the shelf.
Kund
Atilatte
Kategori
Dairy & Food Products
Leverans
Branding
Utmaning
Atilatte is a family-run dairy company that has been producing milk since the 1970s. Over time, the product range expanded to include yogurt, sour milk, and cream. However, the brand's visual identity had not kept up. Atilatte required a complete overhaul of its positioning and packaging.
Målsättning
We set out to create a brand and packaging design that reflected Atilatte's quality and transparency in production. The design needed to perform in a highly competitive category, be recognizable from a distance, and at the same time, communicate the care put into each product.
Resultat
We proposed transparent packaging that highlights the quality of the product. Hand-drawn illustrations in a vintage style convey the same care as the production process. Bold colors ensure the packaging stands out on store shelves. Collaborating with suppliers, we developed a new bottle shape—shrink film on square bottles became an innovation in the category.
Every design decision was tied back to Atilatte's core values: authenticity, quality, and tradition. The hand-drawn illustrations with their vintage feel tell the story of the craftsmanship behind the products and the long dairy tradition. Transparent packaging became a design approach that shows exactly what the consumer gets—no hidden agenda, just pure yogurt. Bold colors distinguish the flavor variants and capture attention in the refrigerated section. For the light products, we added stripes that both differentiate and bring the packaging to life. The square bottle shape with shrink film was a novelty in the category, creating a distinct competitive advantage in-store. The combination of tradition in expression and innovation in format became Atilatte's new signature.
Fler projekt
Upptäck fler projekt och se hur vi skapat tillväxt för fler starka varumärken.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.
Ready to grow?
Schedule a meeting. 30 minutes. No commitments.